Specsavers is a retail chain selling prescription glasses, sunglasses, lenses and hearing aids in store and online. They also sell designer glasses and offer bespoke fittings. Their products will be recommended by one of their qualified team members after having an eye or hearing test with them. Not only do they have designer brands, they also sell their own range of products at more affordable prices.
They are a British-born company who now trade globally. In total, they have over 1400 stores. These stores can be found on the high streets of major cities in the UK, Spain, Australia, New Zealand, Scandinavia, Ireland and The Netherlands.
Many people know the brand from their catchy slogan, namely, “Should’ve gone to Specsavers”. It is used as a token statement to someone who misses something obvious or cannot see something in front of their eyes. On occasions, it is also used by football fans to voice their frustration at referees.
As mentioned, Specsavers run their array of stores from multiple countries within Europe and from Australia and New Zealand. The model of their business and the products offered remains relatively consistent at all international locations.
Their services may be fairly standardised, but the Specsavers opening times are not. Some Specsavers opening times are as early as 7am and others may open as late as 1pm. Similarly, closing times can vary considerably too. Their establishments can close for the day from anywhere between 5pm and 11pm. Specsavers opening times may vary on specific holidays such as New Year's Day, Good Friday, Easter Monday, Christmas, Boxing Day and other bank holidays. It is best to check the Specsavers opening times for the branch closest to you on the online store locator.
Spotting one of their stores is easy as they display their logo above their door. The logo depicts two eye shapes slightly overlapping in green with white writing over the top. The writing can vary between stating “Specsavers” and “Specsavers Opticians” depending on the age of the establishment.
Specsavers are well known to a lot of people but there are some things about them that not everyone will be aware of. Five things you might not know about them include:
Specsavers offer customers the chance to have their eyes tested and then get prescription glasses and contact lenses to aid their optical limitations - they frequently offer targeted discounts in these areas with cheap eye-testing or cheap frame deals, sometimes including 2-for-1 on frames or glasses. They also offer a range of sunglasses and contact lenses to complement their needs. You can find lines of glasses within their stock from designer brands. These include the designs of Alex Perry, Tommy Hilfiger, Superdry, Jeff Banks, Ellery and others. They now offer most of their products online, as well as in store.
More recently, Specsavers started offering hearing tests and stocking hearing aids as well. More than 400 of their stores now offer customers the chance to have their ears tested and treated - it is yet to be seen if the “Should’ve Gone To Specsavers” also becomes used for the hearing campaigns.
Specsavers was established back in 1984 by married couple Doug and Mary Perkins in their hometown of Guernsey. The Queen included Mary Perkins in her honours list in 2007. This gave Mary the title of a Dame Commander of the British Empire. She was given this title to recognise her commitment to her community work in Guernsey and her skills in business - she is one of the few UK female billionaires. Specsavers continue to grow and make the most of their popular slogan by combining it with humorous advertising campaigns. These advertisements often show the funny side to poor eyesight. Furthermore, they have now teamed up with Kylie Minogue to offer her line of stylish eyewear.