Morrisons


Morrisons

Morrisons, or to give it its full name, Wm Morrison Supermarkets Plc, is the 4th biggest supermarket chain in the UK with its headquarters in West Yorkshire. Originally founded at the end of the 19th century, this retailer started out life in Bradford’s Rawson Market as a stall selling eggs and butter, but today it is a major brand that has become a household name. Today, there are around 500 stores nationwide as well as a store in Gibraltar – the only overseas presence of this brand, driven by the number of British expats and military service staff and families at this location. Morrisons are usually large supermarkets and do not have a smaller express version, so you can be sure to find everything you’re looking for here. You can find fresh fruit and vegetables, a fish market, a bakery stall, a fresh pizza and hot goods counter, in addition to a butchers and cheese section. On the aisles you’ll find everything you need including a range of alternative products to the regular Morrison brand items.

Morrisons Opening times & store locations

Until around a decade ago, most branches of Morrisons were found in the North of England, however once the retailer took over the Safeway brand, the presence of the company grew dramatically across Scotland, Wales and the South of England. The retailer’s logo has seen a few changes over the years, with its first incarnation being a very distinctive black M in a yellow square. Today, the logo is a lot more contemporary in appearance with simple dark green lettering and a yellow leaf pattern above the “I”.

Morrison store opening times may vary depending on location, however the majority of branches are open from 7am until 10pm Monday to Saturday, and from 10am until 4pm on Sundays. Christmas Day, Boxing Day, New Year’s Day, Easter Monday and Good Friday opening hours of Morrisons may vary depending on location to meet local regulations. Find out if there is a Morrisons open near you today by checking our store locator, which will show opening and closing times of all Morrisons in your area.

5 Things You Didn’t Know About Morrisons

  1. The very first Morrisons retail presence was only a market stall in Bradford, selling a limited range of eggs and butter which was sourced from local farmers.
  2. Around 11 million customers visit this retailers’ stores every week of the year making it one of the largest retailers in the UK.
  3. Morrison’s ‘Market Street’ innovation makes this brand stand apart from the crowd, with expert butchers, fishmongers, bakers and delicatessen counter staff onsite to offer advice rather than having more general staff knowledge.
  4. This retailer also offers an online ordering and home delivery service.
  5. This supermarket has won numerous accolades and awards including several Retailer of the Year awards.

Products & Services

There are thousands of product lines stocked at this retailer, many of which are “own brand” products. Their economy brand is especially popular, sold under the ‘M Savers’ name, and comprising everything from frozen food to toiletries. As well as selling own brand goods, Morrisons also sells all of the branded products you would expect across every department. Customers can buy everything from fresh fruit and vegetables to clothing and homewares. Departments include seasonal products, bakery, store cupboard products, soft drinks and alcoholic beverages, health, medicines, beauty and toiletry goods, household goods, baby and pet products, world foods, free from foods and fresh meat and fish - they are one of the last supermarkets to employ specialist butchers and fishmongers.

A Brief History

Originally founded in 1899 by William Morrison, this retailer began life as a market stall. In 1952, the founder’s son took over the brand and in 1958, the first shop was opened in Bradford. As the very first self-service retailer in the area, it was an instant hit, and the brand’s first supermarket opened a few years later in 1961. Originally focused in the north of England, the brand expanded greatly in 2004 when it purchased the Safeway supermarket chain. This gave the company a bigger presence across the south of England. Although the brand’s primary focus has always been on quality food products, in 2013 the Nutmeg children’s clothing brand was launched instore. Since then, an adult clothing range has also been introduced along with a range of electricals and household goods. Today, this supermarket serves communities all across the UK, with an online delivery service that covers 11 million UK households. It is considered to be the 4th biggest supermarket in the UK today and is highly competitive with the other big names in the sector.

More Supermarkets in the UK

Morrisons closed? Then try one of the other Supermarkets nearby.