Sports Direct
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Opening hours Sports Direct
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Sports Direct: The Sporting Giants
Sports Direct is a British retailer offering sporting equipment and sports clothing for men, women, and children. Sports include weightlifting, football, running, golf, tennis, yoga, boxing, basketball and swimming, among others. The clothing and equipment come from high-end brands like Nike, Adidas, No Fear, and Everlast, as well as more affordable and lesser-known brands. They also sell sports equipment such as tennis racquets, footballs, basketballs, and boots.
Establishments are spread over 250 British towns and cities, with London boasting the most outlets, followed by Bristol and Glasgow. The company’s familiar branding and logo make identifying its stores easy. They feature blue, red, and white colours, with “SPORTS” in blue and “DIRECT” in red, both in capital letters.
Sports Direct opening times may vary, though most stores follow a standard routine: 9 am to 5:30 pm Monday through Friday, 9 am to 6 pm Saturdays, and 10 am to 4 pm Sundays.
Hours may change on New Year’s Day, Good Friday, Easter Monday, Christmas, Boxing Day, and bank holidays. Use our store locator to check local branch details for actual opening times.
- Founded by Mike Ashley, they have operated on shallow margins.
- They own many sporting brands, including Karrimor and Lonsdale.
- They are over 40 years old and were established in 1982.
- They bought the House of Fraser in 2018.
- Mike Ashley Sports was the original store, focusing on badminton equipment.
As an extensive chain that owns many sporting brands, it offers a wide range of clothing items and sporting equipment for over 40 sports. It also caters to outdoor adventures like hiking and camping with suitable clothing, accessories, and tents.
Popular products include jogging bottoms, training tops, trainers, football kits, footballs, shin pads, boots, and training bags. They also offer items in their running section and accessories department.
Brands available include Dunlop, Everlast, Firetrap, Lonsdale, Karrimor, Slazenger, Donnay, Reebok, Puma, Nike, and Asics.
Mike Ashley founded Sports Direct in 1982 by opening his first store in Maidenhead, named Mike Ashley Sports. Within ten years, he expanded to 12 stores. The company has continued to grow and now trades internationally. In 2006, it became the most prominent sporting retailer in the UK. The business has also acquired other retailers and sporting brands. Through his companies, Mike Ashley purchased Newcastle United Football Club in 2007 and was involved with Rangers Football Club.
